Generating Leads Online
Generating Leads Online is one of the Skills that most Top Earners Have. Without the ability to generate leads on a continuous basis, your business is non existent.
Most people have a misconception about what quality leads are. Leads are not just names on a list.
You can distinguish a quality lead as someone who is interested in what you have to offer. It is a person that has already been qualified.
Buying leads from a list is in contradiction with good Lead generation practices. A purchased name list is normally sold to many other people as well. If you know that the lead has been captured for you and you only, qualified by your own criteria, then it should work.
There are services out there that does lead capturing and does it well.
A lead is normally captured through a capture page that request the potential customer to insert his or her name, email address, telephone number or skype address. People are less likely to complete the form if you ask for more information. You can look at the capture page as some form of qualification tool on generating leads.
There are different services out there that you can use to design capture pages. I use services like
Business Direct media to create personalized capture pages and
MLSP to create generic capture pages. A lot of Network Marketing Companies also provide their own capture pages for marketers.
How to generate leads
The way leads are generated is also called a marketing funnel. This sytem send traffic by means of advertising, social media and blog posts to a capture page. Once the prospect completed the capture page, they can be sent to any other page. It can be a normal website page, a download page or a sales page. It is important that you send your visitors to the page that you promised on the capture page. A lead is only as valuable as the relationship and trust that you build with them.
There are four steps in the process of
how to generate leads. It is Awareness, Interest, decision and action. Although I don’t want to go into this process right here, it is worth mentioning that you get visitors to convert into leads by taking small steps towards the outcome that you have designed.
Lots of Top Earners will tell you that the money is in the list.
Build a list
Build a Relationship with the list
Monetize the list (Sell to them)
This implicates that to generate leads, is not only getting a list of names. It is finding the right people for your niche market, then build a relationship with them, and then market to them.
Once you have a lead generated then you have a new asset in your business. If you have a list of valuable leads with whom you have a relationship, you can monetize this list by marketing to them. It is important to keep your marketing to an acceptable level, so that your list don’t feel like they only get sold and don’t get enough value. Offering value to your list is an extremely important part of this whole process. By offering value you are following the rules of Attraction Marketing.
By following these rules, you will generate customers who will be looking for you, instead of you chasing after them.
For more information on how to generate leads online, or how to improve your lead generation process, you are welcome to contact me at christo at businessdirectmedia.com
